Product / process MVP
August 2026
Validate the product, the scan, the pattern-making, the manufacturing process and the customer experience.
Goal · a product and a process ready to face the market.
Series 01 · Support PUTCH
It all started
in a fitting room.
Eleven years of obsession with a simple idea: clothing that adapts to the body, and production that adapts to demand — starting with the t-shirt and the polo. Today, PUTCH is entering its creation phase — and you can write its first chapters with us.
Pierre-Emmanuel Saurais, founder
01 · The beginning
Always adapting to the garment. Never the other way round.
“Not your size.” “Stock is expensive.” “There’s no other way.”
Sitting next to a fitting room, I watch the back-and-forth between racks and cubicles. The waste of time is glaring. And being generously built, I know it well: every fitting is a compromise — a good fit or long enough sleeves, never both.
Then I discover an absurd reality: up to 40% of the clothes produced are never worn. As a Lean engineer trained in the Toyota Production System, I couldn’t leave that problem alone.
In 2014, I do what I know how to do: take a small step. I buy a trouser pattern. What followed was eleven years of obsession.
2014
The first pattern.
A first intuition: start from the real body to design the garment, rather than trying to squeeze everyone into a standard size.
The idea is there. It will wait for its time.
2019
The industrial trigger.
Three months to go from idea to reality: sewing machines, two people trained and the first pieces produced. Feasibility starts to take shape.
But the technology isn’t ready yet.
2022
The factory test.
In Portugal, we try to produce differently, piece by piece. The factory turns the model down… before offering, almost ironically, to sell itself to us.
The model exists. The means don’t, yet.
2025
The ember reignites.
One late afternoon, almost by chance, Willy Fantin listens to the project and believes in it. A few words are enough: what seemed tucked away in a drawer comes back to life.
PUTCH starts taking shape again.
2026
The course is set.
Guillaume Tetu joins the adventure as a sparring partner. He challenges the project, helps it get structured and finally decides to commit to it alongside me.
This time, the adventure can really begin.
2026
TodayCreation phaseProve
Proof through reality.
People are scanned, their patterns generated, their t-shirts cut, sewn and then tried on. Every body teaches us something and moves the model forward.
This is where you come in.
02 · The trajectory
From pioneering experience
to a global textile pivot.
Seven steps: prove, validate, produce, expand, embody, deploy, then tip the model over.
- 01ProveAug 2026
- 02ValidateJan 2027
- 03Produce2027
- 04Expand2027
- 05Embody2028
- 06Deploy2029
- 07PivotFrom 2032
Men’s crowdfunding
January 2027
Launch a first crowdfunding campaign for the men’s line: made-to-measure t-shirts and polos, pre-ordered from the scan. Every pledge becomes a firm order.
Goal · validate the market: prove that customers pay for clothing made for their body.
Production & PUTCH DNA
2027
Structure production with crowdfunding capital: machines, industrialization, quality, lead times, costs. In parallel: PUTCH DNA, marketing, community.
Goal · move from prototype to repeatable system.
Women’s crowdfunding
2027
Open PUTCH to women with a second campaign: patterns designed for female body shapes, developed with the PUTCH LAB community.
Goal · extend the model to every body shape.
App & Swiss concept store
2028
Develop the PUTCH app and prepare the first concept store in Switzerland, if revenue targets are met with Portugal-based production.
Goal · turn the experience into a retail model.
Europe
2029
Roll out the model gradually across several European countries: local production, mastered customer experience, engaged community.
Goal · prove the model scales.
World
From 2032
Deploy the model internationally. This milestone marks the moment when PUTCH proves its system works at scale.
Goal · trigger the pivot of the textile industry.
03 · Join the PUTCH LAB
Take part in the first chapters.
Four concrete ways to move the Prove stage forward: turning the first scans, fittings and crash tests into a solution that is reliable, desirable and ready to grow.
Swipe to see the 4 packs →
Boost the scan
Scan yourself from home, then validate your measurements with a tape measure alongside us: you enrich our body-shape database and help us improve the precision of PUTCH SCAN. The 50 scan participants form our first validation base. At the end of this phase, 20 profiles will be selected to continue with wear trials in the ALPHA-TESTER programme. Open to people able to travel to the canton of Neuchâtel.
- PUTCH Community WhatsApp
- Discount voucher on first purchase
- A chance to be selected for the ALPHA-TESTER programme
…
Become an alpha-tester
20 profiles selected to go further: fittings, tests, debugging and honest feedback on the first PUTCH t-shirts and polos. A real commitment of time and energy, open to people able to travel to the canton of Neuchâtel.
- PUTCH Community WhatsApp
- Discount voucher on first purchase
- Exclusive numbered ALPHA-TESTER t-shirt — XXX/20
- Personal number · a series never to be reproduced.
…
Boost the brand
Join a co-creation workshop to imagine the face of PUTCH’s products: values, materials, hand feel, drape, style… You share your opinion, touch fabrics, explore ideas and help shape the first PUTCH designs. Open to people able to travel to the canton of Neuchâtel.
- CO-CREATOR WhatsApp group
- Discount voucher on first purchase
- Exclusive numbered CO-CREATOR t-shirt — XXX/30
- Personal number · a series never to be reproduced.
…
Add fuel
Your fuel funds materials, the team’s working time and suppliers: everything it takes to launch a first iconic PUTCH t-shirt you’ll truly want to wear. Everyone gives what they like: every contribution counts.
- PUTCH Community WhatsApp
- Behind the scenes, first
- Exclusive numbered FIRST-PUTCHER t-shirt — XXX
- From CHF 100.– of support · personal number · a series never to be reproduced.
…